Active-wear collection
Customer research pointed toward more versatile, active-inspired apparel.
Brand elevation + customer engagement
Morr Range
Brand elevation, apparel, content, video, and customer engagement work for Morr Indoor Range and Training Center in Lancaster, Pennsylvania.
The need
A solution shaped around the business.
Morr Range needed to elevate the brand, promote the business, and strengthen engagement with customers and members.
The tailored approach
We combined customer research, apparel design, videography, digital learning content, and seasonal engagement campaigns. Creative decisions were supported by A/B testing and sales history where possible.
The work
Apparel, content, and engagement.
The Morr engagement extended across physical products, educational content, and experiences designed to deepen the customer relationship.
Philadelphia eagle design
A regionally relevant alternative to the patriotic themes common in the category.
Destination merchandise
A souvenir-style design built around Morr Range as a visitor destination.
Hat collection
Patterns and colors were informed by testing and sales-history review.
Learn Morr content
Safety and educational video content extended the brand beyond the facility.
Morr Madness
A seasonal skills competition generated participation and customer engagement.
A plan cut to fit